Tonya Harrison called on us to create a name and complete business identity for her educational resources business. We presented “Cignal”, and alternative spelling of signal which ha the connotation of conveying information or instructions. 

We felt Cignal was memorable and served as canvas for branding and association with different types of educational materials. The perforated “C” logo is indented to illustrate transmission of a signal. 

Ms. Harrison loved the name instantly and added the word “Partners” to convey her commitment to supporting and empowering her clients and students.